GRAPHIC DESIGN
Frugi
Frugi is a renowned clothing brand based in Cornwall, specializing in organic children’s apparel.
Over the course of several years I was employed as their senior graphic designer and also worked for them in a freelance capacity. I was responsible for designing a wide range of materials, including lookbooks, catalogues, email campaigns, exhibition stands, and infographics, as well as editing photography.
Additionally, I managed a team of designers and photographers, overseeing the allocation of tasks and ensuring the timely delivery of projects. My role involved balancing creativity with efficiency in a fast-paced, vibrant, and collaborative environment.
SeasAlt
Seasalt is a lifestyle clothing brand based in Cornwall, known for its distinctive, coastal-inspired designs. I was responsible for designing their catalogues and editing the accompanying lifestyle photography.
At the time, the brand’s aesthetic embraced a sketchbook-inspired style, which provided an opportunity to incorporate hand-drawn elements such as boats, seashells, and Cornish landscapes into the layouts. This approach helped to bring the brand’s storytelling to life, blending design and photography in a way that reflected the essence of Cornwall’s natural beauty.
CORNWALL MUSEUMS PARTNERSHIP
Cornwall Museums Partnership (CMP) supports a network of over 70 museums in Cornwall, working together towards positive social change since 2015.
CMP commissioned me to design their 2020 Impact Report and Heritage Awards booklets. The brief called for a contemporary aesthetic that aligned with their established brand identity. To achieve this, I incorporated a modern design approach and applied silver foil detailing to the front cover as a final touch.
NHS - DEMENTIA LEAFLET
The NHS commissioned me to design a printed guide to promote public services for carers of individuals with dementia. The brief called for a compact, portable format that could easily fit into a bag or pocket.
I proposed an A3, double-sided leaflet that folded down to A6. I structured the content by organizing information for Richmond on one side and Hounslow on the other. To enhance usability, I illustrated two maps, highlighting key locations such as support groups and memory cafes with vibrant characters and landmarks, making the information visually engaging and easy to navigate.
the masked ball
The Masked Ball is a popular biannual event held in Cornwall, running for the past 10 years and attracting large crowds during both the summer and Halloween seasons.
The event's founder, Kelvin Blatt, approached me in 2014 to design the logo for The Masked Ball and create promotional posters for that year’s events. While the logo has since been refreshed, reflecting the evolution of the brand over time, it remains one of my favourite projects. I'm pleased to share the original design here, along with a few alternative concepts that were considered during the design process.
Unfortunately, The Masked Ball will be closing its doors in October 2024, alongside its venue, Flambards, due to rising operational costs. It will undoubtedly be missed by many of its loyal attendees who have celebrated at the event over the years.
BRAND IDENTITY & ART DIRECTION
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