JENNY WREN
“my brand must look professional yet warm and approachable.”
THE BRIEF
When I first met Jen, she had already established herself as one of Cornwall’s most respected and experienced wedding planners. Increasingly, she was receiving inquiries from couples in London seeking to host luxury weddings in Cornwall. In response to this growing demand from a high-end clientele, Jen recognized the need to refresh her brand to better align with her evolving business.
While Jen wanted to retain the name Jenny Wren, which had become synonymous with her reputation, she felt her existing logo—a charming wren paired with playful, chunky typography—no longer conveyed the sophistication she sought. When she first launched her business, this logo was a perfect reflection of her approachable, warm, and helpful personality, and it had served her well in the early years.
The brief, then, was to preserve the essence of the original logo while introducing a more refined and sophisticated aesthetic.
LOGO DEVELOPMENT
At times, I am able to arrive at a concept quickly. However, given Jen's understandable uncertainty about moving away from her existing logo, we took our time to explore options.
Selection of ideas from the logo development
FINAL DESIGN
When I did hit the mark, it was clean, simple and abstract. My hand-drawn typography and bird icon, combined with a clean sans-serif font was just what Jen wanted. It’s funny how obvious the solution seems after you’ve created it. However, visual brand development is a process between the client and the designer. You need to understand your client’s wishes to be able to explore those, give guidance along the way, and steer towards the solution.
COLOUR
Jen is very much about neutral tones, often using natural greenery at her client’s weddings. We reflected this in her brand’s colours, along with a rich copper foil to give a luxurious feel.
BROCHURE
Jen already had content ready for her brochures and leaflets. She also had permission to use stunning photography that was taken from weddings she had curated. My job was to bring this together cohesively with her new visual brand identity. I applied the design to foil business cards also.
THE END RESULT
When the project was complete, I wrapped up with a set of comprehensive brand guidelines. Jen was then fully equipped to start marketing her new look!
“The wedding industry has noticed my rebrand and I’ve had many compliments from peers. My wedding clients love it too. I feel confident directing them to my website or leaving them a brochure. Heather managed to give my brand a sophisticated feel without losing the authentic me. I love it!”
-Jennifer Granlund
All photos, illustrations & graphics shown on this page are copyright of Jennifer Granlund & Heather Allen. They must not be reproduced or shared without permission.
photo © Jennifer Granlund
